Dalian Bohai Rubber & Plastics Co., Ltd.: Management Transformation—Shifting from a “Directive‑Driven” to a “Service‑Oriented” Approach
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Release time:
Jun 30,2026
Recently, Dalian Bohai Rubber & Plastics Co., Ltd. successfully concluded a six-month organizational training program for its management team. The initiative aimed to facilitate a profound transformation of the company’s core leadership—from a traditional “directive” style to a “service‑oriented” approach—thereby driving high‑quality corporate development to a new level through a substantive shift in managerial practices.
Over the past six months of systematic empowerment, the company’s management has broken away from its longstanding habit of “working from the office and issuing orders” and fully embraced the “frontline work approach.” By combining focused seminars with on-the-ground learning, managers have proactively moved their desks to production floors and the front lines of business, stepping into the role of frontline “service providers.” At the same time, the company has streamlined its management systems, eliminated redundant processes, and mandated that leadership take a more proactive, hands-on stance, going directly to the front lines to address the challenges and concerns of frontline employees—ensuring they are “responsive to every need and refrain from unnecessary interference.”
This transformation has not only effectively addressed numerous pressing challenges in production and management but has also significantly strengthened team cohesion and operational efficiency. Employees widely report that the current management is more down-to-earth, communication channels are smoother, and morale and motivation at work have improved markedly.
Looking ahead, Dalian Bohai Rubber & Plastics Co., Ltd. will continue to deepen its service-oriented leadership philosophy, fostering unity and synergy across the organization through attentive, meticulous, and proactive management and services, thereby injecting sustained internal momentum into the company’s long-term growth.
[Key Highlights of Training Outcomes]
• Innovation in management approaches: shifting from directive communication to service‑oriented support
• Shift in work mode: from office-based decision-making to frontline implementation
• Enhanced communication efficiency: Establishing smoother communication channels between superiors and subordinates.
• Enhanced team cohesion: fostering a more harmonious work environment
[Employee Voices]
“These days, our supervisors frequently visit the workshop, allowing them to gain first-hand insight into our real‑world challenges and resolve issues more swiftly,” said a workshop employee.
[Company Outlook]
The company’s management stated that it will continue to refine its service-oriented leadership framework, laying a solid foundation for the enterprise’s sustainable development through ongoing capability building and management optimization, thereby contributing to the achievement of high-quality development goals.
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Contact Information
Address: No. 39-6-1, No. 2, Gangxing Street, Economic and Technological Development Zone, Dalian City, Liaoning Province
Telephone:0411-88035937
Fax:0411-88035937
E-mail:yudongxin@dlbhxs.com
All Rights Reserved © Dalian Bohai Rubber & Plastics Co., Ltd.
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